I recently came across an article from Inc.com entitled "Turning Browsers Into Buyers" that addresses two websites that went through redesigns to boost their ability to turn more of their visitors into actual buyers. In it, they explain some crucial key points that I always try to always keep in mind when designing for our clients. Some favorite points of mine were:
- Explain What You Do
- Make The Call To Action Clear
- Make It Easy For Customers To Buy
- Remove Clutter
The web design industry and the technology around it are always evolving, and this article reminds us to always keep these essential goals in mind as they can easily be forgotten in the site creation process. Without achieving these basic goals, your site may already be doomed.
